SiriusXM Holds the Fate of the Stitcher App In It’s Hands
The march of podcast consolidation continues. Is Stitcher next on the chopping block? Liberty Media’s SiriusXM bough the company in 2020 in the wake of it’s 2018 purchase of Pandora, and just merged the advertising arms of both into a new company called SXM Media. If you note the branding, things may not be looking good for Stitcher, but it goes much deeper than that.